Cultivating Tomorrow's Leaders

July 9, 2011

Beijing, China

Global China Connection is committed to preparing the international student community to face the challenges of tomorrow. Join us this summer for our third annual Asia conference “Cultivating Tomorrow’s Leaders,” as we bring together the leading change-makers of Sino-Global relations to share their stories of personal growth and engage in discussion with 400 student leaders representing China, United States, Europe, Latin America, and more. The conference will be a one day event in which there will be a total of three keynote addresses, four panel discussions, two networking meals, and one youth leadership exhibition in order to create a thorough discussion on the challenges and opportunities for our future.

Beyond general surface differences between Western and Eastern culture, there is much for our nations’ youth to discuss and understand in order to build long-term trust and strong relationships. Many cultural differences are not obvious, yet impact international trade and professional relationships deeply. Linguistic and visual differences in Western and Eastern languages result in differences in visual discrimination, and companies including Taobao and Ebay have won and lost entire markets by their abilities to pick up on these differences when designing their web interface. Whether pursuing direct localization strategies or not, multinationals are struggling to create aligned business cultures and hierarchies that fully address underlying cultural differences. The purpose of this year’s conference is to more fully analyze what these differences mean, and bring leaders together to share how they have overcome these differences in real, and unexpected ways. 

The conference will be held on Saturday, July 9th 2011 in the Wenjin Hotel (www.wenjin.com.cn/en/map.html) in Beijing.  

Thank you once again and we look forward to meeting you on July 9th, 2011, in Beijing. Please contact us at conferences@gccglobal.org if you have any further questions.

Regards,

Global China Connection